Best Western Plus InnTowner Madison

Best Western Plus InnTowner Madison proudly partners with University of Wisconsin-Madison’s nationally-recognized academic health care entities to support local and out-of-town hospital visitors. We work directly with the UW Hospital to provide special lodging rates for family and friends caring for hospitalized loved ones who are away from home.

Contact the UW Guest Services staff for availability of special rates for patients and their families. They can be reached by calling 608-263-0315.

Madison is home to many highly-respected medical facilities, including the following:

Complimentary hotel shuttle service is available for our hotel guests to ensure their quick and easy access to any one of these Madison-area hospitals and clinics.

Best Western Plus InnTowner Madison is conveniently located within walking distance of the scenic University of Wisconsin-Madison Campus, its facilities and its many visitor attractions. While in town for a campus visit, university tour or special event, hotel guests enjoy easy access to UW-Madison’s university housing, research park and academic facilities, historic landmarks, recreational and sports facilities, performance centers, and more.

Free hotel shuttle service makes it even easier to enjoy many well-known campus locations at the University of Wisconsin,

Madison is also home to Edgewood College, an independent liberal arts college, and Madison College, a nationally-recognized community college with six Madison-area campus locations.

Best Western Plus InnTowner Madison helps make business traveling a pleasure. Our convenient location and free hotel shuttle service (within two miles of the hotel) eases transportation and parking concerns when trying to get to and from Madison’s nearby business, government and university locations, airport, and our city’s impressive convention and expo centers.

Our business guests stay connected with free high speed wireless Internet throughout the hotel. Our 24/7 Business Center is fully equipped with work stations, printers and T1 connections.

Copy and fax services are available at the Front Desk. Business Travelers satisfy their hunger with a delicious hot free breakfast buffet, a quick snack from our grab-n-go market or a relaxing dinner in our restaurant. Our Executive Class accommodations provides business travelers with the extra level of comfort and service when they are on the road.

Directions to the Best Western Plus InnTowner

From Dane County Regional Airport

  • Follow International Lane out of Dane County Regional Airport
  • Turn left onto Packers Ave. This street will merge into and become Johnson Street
  • After one mile, Johnson Street becomes Gorham Street and becomes a one-way street
  • Continue on Gorham Street
  • Gorham Street becomes University Avenue. Continue on University Avenue. After about one mile, University Avenue splits into Campus Drive and University Avenue. You will need to be in the far left lane before the road splits
  • Stay on University Avenue (which will veer to left at fork). This is now a two-way street. We are located about one mile on University Avenue at the intersection with Highland Avenue on the right hand side of the road

From the northwest via I90/94

  • Exit Hwy. 12/18 West
  • Exit Midvale Blvd./Dodgeville; from ramp turn right onto Midvale Blvd
  • Continue on Midvale Blvd. until road ends (forms "T" with University Ave.)
  • Turn right onto University Avenue
  • Stay in right lane on University Avenue. University Avenue splits into Campus Drive/University Avenue. Stay on University Avenue
  • We are located at the first set of traffic lights after road forks. It is at the intersection of University Avenue and Highland Avenue

From the northeast via I90/94

  • At the I90/94 interchange, take Hwy. 151 exit (also called East Washington Avenue). Turn right on First Street
  • Turn left at the next set of traffic lights (Johnson Street)
  • After one mile, Johnson Street becomes Gorham Street and becomes a one-way street. Continue on Gorham
  • Gorham Street becomes University Avenue. Continue on University Avenue. After about one mile, University Avenue splits into Campus Drive and University Avenue. You will need to be in the far left lane before road splits
  • Stay on University Avenue (which will veer to left at fork). This is now a two-way street. We are located about one mile past the split on University, at the intersection with Highland Avenue on the right hand side of the street

From the southeast via I90

  • Exit Hwy. 12/18 West
  • Exit Midvale Blvd./Dodgeville. From ramp, turn right onto Midvale Blvd
  • Continue on Midvale Blvd. until road ends (forms "T" with University Ave.).
  • Turn right onto University Avenu
  • Stay in right lane on University Avenue. University Avenue splits into Campus Drive/University Avenue. Stay on University Avenue
  • We are located at the first set of traffic lights after road forks (at the intersection of University Avenue and Highland Avenue

From the southwest via Hwy 18

  • At the Hwy. 12/14/18 interchange, the road (Hwy. 18) will become Midvale Blvd
  • Hwy. 18 will join the other highways. Continue on Midvale
  • Exit Hwy. 12/18 West
  • Exit Midvale Blvd./Dodgeville. From ramp, turn right onto Midvale Blvd
  • Continue on Midvale Blvd. until road ends (forms "T" with University Ave.)
  • Turn right onto University Avenue
  • Stay in right lane on University Avenue. University Avenue splits into Campus Drive/University Avenue. Stay on University Avenue
  • We are located at the first set of traffic lights after road forks (at the intersection of University Avenue and Highland Avenue)

 

University of Wisconsin Madison sports fans from around the world make the trip to Madison to cheer on their beloved Badgers. Best Western Plus InnTowner Madison provides the ideal location for those who have traveled to catch the big match or game. Our hotel is an easy walk or short shuttle away from UW’s major sports facilities, including:

Twenty-two men’s and women’s varsity sports teams provide an abundance of exciting contests for all levels of sports enthusiasts.

Right in the Heart of Badgerland

The InnTowner Hotel of Madison is the place to be for all of your Badger Sports! Let our complimentary shuttle serive transport you to and from your Badger Event, then celebrate a Badger Victory in our Highland Corner Bar and Grill!

High School Championship Capital

The InnTowner hotel welcomes the WIAA, collegiate and youth sports teams and fans to experience our comfortable accommodations, plentiful amenities and convenient location.

Our complimentatry hotel shuttle services makes getting to the game quick and easy.

There’s something for every age and interest in Wisconsin’s capital city. Whether you’re in town to celebrate a special occasion or just spending a weekend away with the kids, take advantage of all that Madison and the InnTowner has to offer.

Make every visit memorable and worry-free with our:
  • Free hot breakfast buffet
  • Indoor pool and whirlpool
  • Fitness center
  • Free shuttle service (within two miles of the hotel)
  • Free parking
  • Restaurant
  • Cable TV (72 channels) and pay-per-view movies
  • First-class accommodations
Be sure to check out Madison’s unique:
  • Shopping destinations
  • Cultural offerings
  • Dining and nightlife
  • Hiking and biking trails
  • Museums
  • Parks
  • Golf courses
  • Intriguing sight-seeing opportunities
Madison’s five lakes provide plenty of recreational opportunities for:
  • Fishing
  • Swimming
  • Boating enthusiasts

Ask us about the dozens of seasonal, family-friendly attractions and events that are here and waiting for you.

At Best Western Plus InnTowner Madison, we have several food and drug stores conveniently located less than one mile from the hotel.

Whole Foods Market - Organic/Health Market
3313 University Avenue - .25 MI
Madison, WI
(608) 233-9566

Metcalfe's Market – Full Size Supermarket
726 N Midvale Blvd - 1.4 MI
Madison, WI
(608) 238-7612

Walgreen’s Drug Store – America’s Corner Drug Store
3700 University Avenue - .5 MI
Madison, WI
(608) 238-7109

For directions to our hotel, please visit the Map and Directions page.

Best Western Plus InnTowner Madison is centrally located in a quiet, neighborhood near several athletic facilities, dining, shopping and entertainment, along with a wide variety of visitor attractions.

Destination

UW Hospital and Clinics
VA Hospital
USDA Forest Service
Blackhawk Country Club
UW Natatorium
Camp Randall Stadium
WI Institute for Discovery
Edgewood College
Memorial Union Terrace
Union South
Kohl Center
Henry Vilas Zoo
UnityPoint Health - Meriter
Overture Center
State Capitol Building
State Street Shopping
St. Mary’s Hospital
Monona Terrace
UW Arboretum

 

Distance

.2 miles
.1 miles
.4 miles
.5 miles
.7 miles
1.2 miles
1.3 miles
1.4 miles
1.7 miles
1.5 miles
1.6 miles
1.7 miles
1.8 miles
2 miles
2 miles
2 miles
2.2 miles
2.7 miles
2.7 miles

BLACKHAWK COUNTY CLUB
At Blackhawk Country Club we specialize in large weddings. We are committed to providing the very highest quality food and service in a warm and welcoming atmosphere, topped off with the finest view in the city. Best Western Plus InnTowner Madison works directly with the Blackhawk wedding planners in providing upscale guest rooms and transportation for their value wedding guests. 

DANE COUNTY FARMER’S MARKET
Capitol Square. Plenty of vegetables, fruit, cheese, meat, bread, pastries, honey, and more. 

GOVERNOR’S MANSION
An elegant showcase of art and decoration. Free, public tours offered April though August and during the holiday season. 

HENRY VILAS ZOO
Free and open every day, home to 800 animals, representing 200 different species. Fun and education for all ages. 

MAD CITY MARATHON
Marathon runners and spectators can enjoy the breathtaking City of Madison! The race is held on the first Sunday in November. 

MONONA TERRACE
A Frank Lloyd Wright-designed community and convention center on the shore of Lake Monona, in the heart of downtown Madison. Beautiful views and photo opportunities. 

OLBRICH BOTANICAL GARDENS
16 acres of outdoor gardens, free and open to the public daily. Visit a bit of tropical paradise year-round in Olbrich’s Bolz Conservatory, a glass pyramid filled with exotic plants, bright flowers, a rushing waterfall, fragrant orchids and freeflying birds. 

OVERTURE CENTER
A world-class forum for diverse artistic expression, of both local and national artists. 

SEASONAL AND ANNUAL EVENTS
For a full listing of local events including the Farmer’s Market, Concerts on the Square, and the Dane County Fair.

STATE STREET
For a diverse mix of shopping opportunities, restaurants, shops, and the Memorial Union, visit State Street’s many popular attractions. 

TASTE OF MADISON
Held Labor Day weekend on Madison’s Capitol Square, the event showcases more than 60 local restaurants, 16 beverage stands and 4 entertainment stages. No charge for admission or for entertainment. Restaurant vendors will be selling various items from their establishments priced between $1 and $4. 

UW INTERCOLLEGIATE ATHLETICS
UW-Madison football, basketball, hockey and 22 other exciting sports. 

VITENSE GOLFLAND
#1 Rated Miniature Golf Course, Top 100 Golf Range in America. Par 3 golf course, baseball & softball batting cages, free short game area, water wars, HiBall, rock climbing wall, and George Vitense Golf Academy (PGA professionals). 

WISCONSIN HISTORICAL MUSEUM
Explore Wisconsin’s distinctive heritage and a variety of other American history topics through artifacts, photographs, full-scale dioramas, audiovisual presentations, and interactive multimedia programs. 

WISCONSIN STATE CAPITOL
Visitors can see the unique textures of 43 varieties of stone from around the world, hand carved furniture and exquisite glass mosaics. Visit council chambers, the Governor’s conference room, and the WI State Supreme Court chambers. museum and observation deck open during summer months. 

WISCONSIN UNION
“Living room of the campus.” Hoofers Outdoor Recreation, delis, restaurants and Lakefront Terrace. Discover the social, cultural and recreational center of the University of Wisconsin-Madison campus: live music, films, game rooms, art alleries, guest lectures, mini courses, craft shop. A wide range of activities and more than 1,000 events a year brought to you by students. 

WORLD DAIRY EXPO
An international meeting place for the dairy industry that offers the most elite combination of dairy cattle and exhibits in the world. 

WINGRA BOATS
Rent canoes, kayaks, rowboats, paddle boats, sailboats, rowing shells, windsurfers, paddle boards, a pontoon boat, inner tubes, swim rafts, and fishing poles for use on Wingra Lake, just a few minutes from the hotel.

CAPITAL BREWERY
Middleton, WI. Brewers of award-winning, world-class beers since 1986. Stop in for a tour of the Brewery, browse around in the gift shop, stop in the Bier Garten for beer, soda, and entertainment. Bier Garten open May-September. 

CAVE OF THE MOUNDS
National Natural Landmark; Blue Mounds, WI. Guided tours on paved, lighted walkways lead visitors past an unforgettable array of crystal formations, gemstone mines, and fossil digs. The constant temperature in the cave makes touring comfortable all year round. 

EPLEGAARDEN 
Fitchburg, WI. Family fun for everyone: Sesquicentennial barn, apples, pumpkins, hayrides, festivals, Haunted Halloween, and more. 

FRANK LLOYD WRIGHT VISITOR CENTER / TALIESIN PRESERVATION 
Tour Frank Lloyd Wright’s home and school May through October. Riverview Terrace Cafe, gift shop & bookstore open daily. 

GREEN COUNTY CHEESE DAYS, INC
Monroe, WI. Old-world tradition at an out-of-this-world celebration. Enjoy Swiss entertainment, a carnival and much more. Watch as cheese is made. 

HINCHLEY DAIRY FARM TOURS
Cambridge, WI. A real dairy farm open for tours. See baby animals in the spring and visit the corn maze and haunted barn in the fall. 

THE HOUSE ON THE ROCK
Spring Green, WI. This miraculous house is situated atop a rock and includes amazing collections, including the World’s Largest Carousel. 

INTERNATIONAL CRANE FOUNDATION
Baraboo, WI. A world-renowned conservation center featuring 15 crane species, restored prairie, and Whooping Crane wetland exhibit. Daily guided tours. See website for details. 

MID-CONTINENT RAILWAY MUSEUM
North Freedom, WI. An outdoor living history museum and operating railroad recreating, preserving, and interpreting the small town/shortline way of life from the “Golden Age of Railroading” spanning the years 1880 to 1916. 

NEW GLARUS BREWERY
While in the area, visit the New Glarus Brewing Company brewery and gift shop. The gift shop offers a wide variety of merchandise from clothing to glassware to keychains and stickers. All of their brews can be purchased in the gift shop, including the R & D Series which is available exclusively at the Hilltop Brewery Beer Depot. 

TYROL BASIN SKI 
Mt. Horeb, WI. Winter fun at its best. Only 18 miles west of Madison. Downhill skiing and snowboarding for all skill levels. 

WOLLERSHEIM WINERY
Prairie du Sac, WI. Winery visitors are invited on a guided tour that includes the rich history of the winery as well as an explanation of the tradition and modern wine facilities. Emphasis is on education and enjoyment of wine as a responsible lifestyle. The tour concludes with a wine tasting. 

WISCONSIN DELLS, WI
With water rides, shopping, and the beautiful scenery, it will be hard to decide where to spend your time. Some options are: Wisconsin Ducks, Inc., Mt. Olympus Theme Park, and Noah’s Ark Waterpark. 

Whatever your destination, getting around Madison is easy with our free parking and free hotel shuttle service (within two miles of the hotel). You’ll avoid congestion and extra travel costs by letting the InnTowner get you where you need to go.

Check out the Events Calendar for upcoming Madison-area events.